Complete nutrition mix · Launching in India
100% vegetarian
Your gut's been trying to tell you something.
8g of fibre. Six micronutrients. One sachet a day.
The gut talks
three meals a day, and i'm still short on fibre. the bloating. the 4pm crash. the heaviness after lunch. this is me, saying it plainly.
your gut
the gap
India's quiet deficiency.
Less than half the recommended 25–38g. One sachet adds 8g.
-
Vitamin B1 -
Vitamin B3 -
Vitamin B6 -
Vitamin B12 -
Magnesium -
Zinc
These six are consistently among the nutrients Indian diets fall short on, B12, magnesium and zinc especially.
Why passionfruit
The fruit is the argument.
Fibre per 100g, lowest to highest.
-
Orange 2.4g -
Apple 2.4g -
Banana 2.6g -
Guava 5.4g -
Avocado 6.7g
10.4g
Passionfruit
The most fibre-rich fruit you can buy. That's why it's on the pack.
USDA FoodData Central, per 100g.
variant 01 gutfeeling passionfruit
The morning glass.
One sachet, 250ml water. Tropical, zero sugar.
-
tear. -
stir. -
sixty seconds. -
gone.
the habit roll · hero pack
30 days.
30 messages.
One habit.
variant 02 gutfeeling invisible
Invisible, on purpose.
No taste. No colour. Stir it into the dal that's already cooking. Nobody knows, everybody benefits.
the dal doesn't change. you do.
How we're different
The layer underneath everything else.
Not a protein shake, not a multivitamin, not the isabgol on your grandparents' shelf. gutfeeling is the daily foundation the rest sit on top of.
| Feature | gutfeeling | Greens / wellness powders | Meal-replacement shakes | Protein / multivitamins | Isabgol / legacy fibre |
|---|---|---|---|---|---|
| Fibre-first: a four-fibre system | ✓ | ○ | – | – | ○ |
| Six targeted micronutrients | ✓ | ○ | ✓ | ✓ | – |
| Zero added sugar | ✓ | ○ | ○ | ○ | ✓ |
| An invisible option that stirs into food | ✓ | – | – | – | ○ |
| Engineered low-bloat for daily use | ✓ | – | – | – | – |
| A daily habit, not a meal or a pill | ✓ | ✓ | – | – | ○ |
| Built for how India actually eats | ✓ | ○ | – | – | ✓ |
✓ yes ○ varies – no Category positioning, not a lab comparison.
what's in a sachet
The whole label, before launch.
Most brands show you the label after you buy. Here's ours while the product is still being formulated, plus a straight answer on the parts that aren't final yet.
who it's for
Built for the way India already eats.
-
The working professional
No time for balanced meals. One sachet settles the gaps you know exist but can’t cook your way out of.
“you skip lunch. i don’t skip you.”
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The vegetarian
B12 and zinc are structurally harder to get without animal products. gutfeeling targets exactly those.
“the ones your plate forgets, i remember.”
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The mother
Better nutrition for the family without changing a single dish anyone likes. Stir, serve, done.
“stir me in. nobody has to know but us.”
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The diabetic
Fibre for blood sugar steadiness, zero sugar, low calorie. Purpose-built, not adapted.
“your blood sugar and i have an understanding.”
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The label-reader
Every ingredient with a stated reason. No fillers, nothing artificial, and the full panel published.
“read every line. i dare you.”
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The elderly, and their caregivers
Easy to take, easier to add to food, built for the B12 and energy gaps that widen with age.
“energy, nerves, easy mornings. i’ve got them.”
Our mission
Fixing the nutrition nobody talks about.
India isn't underfed. It's under-nourished.
Three meals a day, and most people still fall short on the two things a working body runs on: fibre and micronutrients. A fibre-starved gut absorbs nutrients poorly, which is why we treat them as one problem instead of two.
So we built one product that handles both. No fear-selling, no miracle claims. The science is on the table and the full label goes out before we ask for a rupee.
- 01
A four-fibre system
Four fibres chosen to work as a set, for steady, everyday regularity, not a quick fix.
- 02
Built to FSSAI 2022
Formulated as a nutraceutical under India’s Health Supplements and Nutraceuticals regulations.
- 03
A specialist partner
Doses set against ICMR recommendations with a formulation partner. Not guessed in a garage.
- 04
The label, first
Every ingredient, dose and reason published before the first sachet ships.
before anyone else
We don't have reviews yet.
We haven't shipped a single sachet.
What we do have: the numbers on this page, a formulation built with a specialist partner under FSSAI's 2022 nutraceutical regulations, and Indian sourcing wherever we can get it. The complete label goes out before launch.
- First batch, first. Early access when gutfeeling ships. D2C, then quick commerce.
- The full nutrition panel, sent to you before we ask for a rupee.
- A say in what we make next. Early supporters shape the line.
Questions, answered
Before you ask.
What exactly is gutfeeling?
A daily complete nutrition mix, built fibre-first for India: 8g of dietary fibre plus six micronutrients your meals tend to miss, in one sachet. It’s a daily habit, not a protein shake, a meal replacement, or a medicine.
What’s actually in it?
A four-fibre blend (8g), plus B1, B3, B6, B12, magnesium and zinc. Zero added sugar, no fillers, nothing artificial. We publish the complete panel before the first sachet ships. Every ingredient, dose and reason.
What does it taste like?
Two options. gutfeeling passionfruit is tropical and naturally sweet in 250ml of water, with zero sugar. gutfeeling invisible has no taste and no colour. It stirs straight into dal, curd, soup or roti dough and changes nothing.
Is it safe? Any side effects?
It’s engineered low-bloat for everyday use and formulated as a nutraceutical under FSSAI’s 2022 regulations. It is not for medicinal use. If you’re pregnant, lactating, or on medication, check with your physician first.
Is it vegetarian?
100% vegetarian.
When does it launch?
We haven’t shipped yet. That’s the honest truth. The first batch goes to the waitlist, D2C first and then quick commerce. Join the list and you’ll be first to know, with the full label in hand before we ask for anything.
How much will it cost?
Pricing is still being finalised. Waitlist members hear it first and lock in founding pricing before anyone else.
Will there be a subscription?
It’s a daily habit, so a subscribe-and-save option is planned. Early supporters help shape how it works. That’s part of why the waitlist exists.
What do you do with my details?
We only use them to tell you about launch. No spam, no selling your data, unsubscribe in one tap. See our privacy policy for the full picture.
Still curious? Write to hello@getgutfeeling.in.
the waitlist
Be first. Your gut already said yes.
or join on WhatsAppLaunch news only. No spam, ever. Unsubscribe in one tap.
UPI & cash-on-delivery at launch.